{"id":260735,"date":"2025-04-03T11:33:06","date_gmt":"2025-04-03T11:33:06","guid":{"rendered":"https:\/\/smartdatur.com\/acerca-de-datur\/"},"modified":"2025-12-10T15:23:37","modified_gmt":"2025-12-10T15:23:37","slug":"acerca-de-datur","status":"publish","type":"page","link":"https:\/\/smartdatur.com\/es\/acerca-de-datur\/","title":{"rendered":"Acerca de Datur"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbResources\u00bb _builder_version=\u00bb4.27.4″ background_color=\u00bbgcid-primary-color\u00bb custom_padding=\u00bb50px||50px|||\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{%22gcid-primary-color%22:%91%22background_color%22%93}\u00bb][et_pb_row _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_heading title=\u00bbQui\u00e9nes somos y qu\u00e9 hacemos\u00bb _builder_version=\u00bb4.27.5″ _module_preset=\u00bb2d8fd352-5b99-42e4-b741-77c2bfaa4df8″ title_text_color=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbResources\u00bb _builder_version=\u00bb4.27.2″ custom_padding=\u00bb||12px|||\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ custom_padding=\u00bb||58px|||\u00bb border_color_all=\u00bbgcid-beb2c95b-3a59-4769-93ca-ebc39d60c20d\u00bb global_colors_info=\u00bb{%22gcid-beb2c95b-3a59-4769-93ca-ebc39d60c20d%22:%91%22border_color_all%22%93}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_heading title=\u00bbLa metodolog\u00eda de an\u00e1lisis de datos\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbeeb21040-1152-4e66-a7ed-ea6406e4881e\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00bb4.27.5″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

DATUR se basa en el an\u00e1lisis de m\u00e1s de 10,7 millones de registros de telefon\u00eda m\u00f3vil recopilados durante los \u00faltimos 5 a\u00f1os en toda Espa\u00f1a. Estos datos, procesados \u200b\u200ba partir de fuentes oficiales como el INE, se transforman en informaci\u00f3n accionable, \u00e1gil y personalizada para ayudar a los gestores tur\u00edsticos a tomar decisiones m\u00e1s informadas. La actualizaci\u00f3n peri\u00f3dica de estos datos garantiza la precisi\u00f3n y relevancia de los an\u00e1lisis.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.27.2″ custom_padding=\u00bb25px||67px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.2″ _module_preset=\u00bbb08a29e3-1c24-4a4e-a67f-4bb755951394″ global_colors_info=\u00bb{}\u00bb][et_pb_icon font_icon=\u00bb||divi||400″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbf3c8643f-342b-4089-9e8b-d4739d782d70″ custom_margin=\u00bb||70px||false|false\u00bb custom_margin_tablet=\u00bb||30px||false|false\u00bb custom_margin_phone=\u00bb||30px||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_icon][et_pb_heading title=\u00bb10,7 millones de registros \u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bb9b06f511-08a8-431a-8b36-d21b1c2f4f75″ title_text_color=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00bb4.27.5″ _module_preset=\u00bbf849bfaf-d35f-4fdf-a0c0-15c3a2290635″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

Contamos con m\u00e1s de 10,7 millones de registros de telefon\u00eda m\u00f3vil<\/strong> de toda Espa\u00f1a, recopilados en los \u00faltimos 5 a\u00f1os.<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=\u00bbon\u00bb font_icon=\u00bb||divi||400″ _builder_version=\u00bb4.27.2″ _module_preset=\u00bb0e23dd2f-aff8-4ef5-b0a0-3d1ef5291762″ body_font=\u00bb|||on|||||\u00bb body_text_color=\u00bbgcid-primary-color\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-primary-color%22:%91%22body_quote_text_color%22,%22body_text_color%22%93}\u00bb]<\/p>\n

Download<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.2″ _module_preset=\u00bb872ab718-d46a-4248-8de9-7677bdb579e4″ global_colors_info=\u00bb{}\u00bb][et_pb_icon font_icon=\u00bb||fa||900″ icon_color=\u00bb#000000″ align=\u00bbleft\u00bb _builder_version=\u00bb4.27.5″ _module_preset=\u00bbf53ddee2-b226-4d75-b5f0-a474838875b2″ custom_margin=\u00bb||70px||false|false\u00bb custom_margin_tablet=\u00bb||30px||false|false\u00bb custom_margin_phone=\u00bb||30px||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb hover_enabled=\u00bb0″ locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-secondary-color%22:%91%22box_shadow_color%22%93}\u00bb sticky_enabled=\u00bb0″][\/et_pb_icon][et_pb_heading title=\u00bbDatos del INE transformados\u00bb _builder_version=\u00bb4.27.5″ _module_preset=\u00bb9b06f511-08a8-431a-8b36-d21b1c2f4f75″ title_text_color=\u00bb#000000″ hover_enabled=\u00bb0″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_heading][et_pb_text _builder_version=\u00bb4.27.5″ _module_preset=\u00bbd7da262b-616b-4620-ae40-7c2380529db8″ text_text_color=\u00bb#000000″ header_text_color=\u00bb#FFFFFF\u00bb hover_enabled=\u00bb0″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Transformamos los datos del INE<\/strong> en una herramienta de planificaci\u00f3n intuitiva, \u00e1gil y personalizada seg\u00fan tus necesidades.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.27.2″ _module_preset=\u00bbf369a352-4331-420e-95ac-7b0970d9c57b\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_icon font_icon=\u00bb||fa||900″ align=\u00bbleft\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbf53ddee2-b226-4d75-b5f0-a474838875b2″ custom_margin=\u00bb||70px||false|false\u00bb custom_margin_tablet=\u00bb||30px||false|false\u00bb custom_margin_phone=\u00bb||30px||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-secondary-color%22:%91%22box_shadow_color%22%93}\u00bb][\/et_pb_icon][et_pb_heading title=\u00bb Informaci\u00f3n actualizada \u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bb9b06f511-08a8-431a-8b36-d21b1c2f4f75″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbd7da262b-616b-4620-ae40-7c2380529db8″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Actualizamos la informaci\u00f3n peri\u00f3dicamente<\/strong> , garantizando datos precisos y recientes para una toma de decisiones m\u00e1s eficiente.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbServices\u00bb _builder_version=\u00bb4.16″ custom_padding=\u00bb11px|||||\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ custom_padding=\u00bb||50px|||\u00bb border_color_all=\u00bbgcid-beb2c95b-3a59-4769-93ca-ebc39d60c20d\u00bb global_colors_info=\u00bb{%22gcid-beb2c95b-3a59-4769-93ca-ebc39d60c20d%22:%91%22border_color_all%22%93}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_heading title=\u00bbImpacto y aplicaci\u00f3n en la gesti\u00f3n tur\u00edstica\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbeeb21040-1152-4e66-a7ed-ea6406e4881e\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00bb4.27.5″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Con DATUR, puedes acceder a datos estad\u00edsticos que cubren los \u00faltimos 5 a\u00f1os, con posibilidad de comparaci\u00f3n por provincias, municipios y marcas tur\u00edsticas. Esta informaci\u00f3n permite entender las tendencias globales y locales, detectar cambios y adaptar la estrategia en funci\u00f3n de la evoluci\u00f3n del mercado tur\u00edstico.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.27.4″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbf369a352-4331-420e-95ac-7b0970d9c57b\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb image=\u00bbhttps:\/\/smartdatur.com\/wp-content\/uploads\/2025\/12\/LOGO-DATUR-DIBUIX-NOU.png\u00bb image_icon_width=\u00bb60%\u00bb _builder_version=\u00bb4.27.5″ _module_preset=\u00bb5ad0abbd-5ca1-49fe-a0c0-9182799ef2f4″ header_level=\u00bbh4″ header_font_size=\u00bb23px\u00bb custom_margin=\u00bb||34px|||\u00bb header_font_size_tablet=\u00bb18px\u00bb header_font_size_phone=\u00bb17px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Acceso a datos<\/strong> estad\u00edsticos de los \u00faltimos 5 a\u00f1os para entender las tendencias tur\u00edsticas.<\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttps:\/\/smartdatur.com\/wp-content\/uploads\/2025\/12\/LOGO-DATUR-DIBUIX-NOU.png\u00bb image_icon_width=\u00bb60%\u00bb _builder_version=\u00bb4.27.5″ _module_preset=\u00bb5ad0abbd-5ca1-49fe-a0c0-9182799ef2f4″ header_level=\u00bbh4″ header_font_size=\u00bb23px\u00bb custom_margin=\u00bb||34px|||\u00bb header_font_size_tablet=\u00bb18px\u00bb header_font_size_phone=\u00bb17px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Comparativas anuales y por destinos<\/strong> para detectar cambios y oportunidades.<\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttps:\/\/smartdatur.com\/wp-content\/uploads\/2025\/12\/LOGO-DATUR-DIBUIX-NOU.png\u00bb image_icon_width=\u00bb60%\u00bb _builder_version=\u00bb4.27.5″ _module_preset=\u00bb5ad0abbd-5ca1-49fe-a0c0-9182799ef2f4″ header_level=\u00bbh4″ header_font_size=\u00bb23px\u00bb custom_margin=\u00bb||29px|||\u00bb header_font_size_tablet=\u00bb18px\u00bb header_font_size_phone=\u00bb17px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

An\u00e1lisis a nivel global y nacional<\/strong> para entender el contexto tur\u00edstico m\u00e1s amplio.<\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttps:\/\/smartdatur.com\/wp-content\/uploads\/2025\/12\/LOGO-DATUR-DIBUIX-NOU.png\u00bb image_icon_width=\u00bb60%\u00bb _builder_version=\u00bb4.27.5″ _module_preset=\u00bb5ad0abbd-5ca1-49fe-a0c0-9182799ef2f4″ header_level=\u00bbh4″ header_font_size=\u00bb23px\u00bb custom_margin=\u00bb||26px|||\u00bb header_font_size_tablet=\u00bb18px\u00bb header_font_size_phone=\u00bb17px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Datos segmentados por provincias y municipios<\/strong> de toda Espa\u00f1a.<\/p>\n

[\/et_pb_blurb][et_pb_blurb image=\u00bbhttps:\/\/smartdatur.com\/wp-content\/uploads\/2025\/12\/LOGO-DATUR-DIBUIX-NOU.png\u00bb image_icon_width=\u00bb60%\u00bb _builder_version=\u00bb4.27.5″ _module_preset=\u00bb5ad0abbd-5ca1-49fe-a0c0-9182799ef2f4″ header_level=\u00bbh4″ header_font_size=\u00bb23px\u00bb custom_margin=\u00bb||4px|||\u00bb header_font_size_tablet=\u00bb18px\u00bb header_font_size_phone=\u00bb17px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Comparaci\u00f3n con cualquier municipio de Espa\u00f1a y por tipolog\u00edas de municipio y marcas tur\u00edsticas<\/strong> para posicionarte mejor.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.0″ global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/smartdatur.com\/wp-content\/uploads\/2025\/05\/datur-gestio.jpg\u00bb title_text=\u00bbparo-gesti\u00f3n\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCall to Action\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bb86e274c2-a5ba-4190-86d5-e99ad2ea813e\u00bb background_image=\u00bbhttps:\/\/smartdatur.com\/wp-content\/uploads\/2025\/04\/cta-datur-scaled.jpg\u00bb parallax=\u00bbon\u00bb custom_padding=\u00bb6vw||6vw||true|false\u00bb global_module=\u00bb260631″ saved_tabs=\u00bball\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_heading title=\u00bbImpulsa tu estrategia tur\u00edstica con datos reales y actualizados\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbeeb21040-1152-4e66-a7ed-ea6406e4881e\u00bb title_text_align=\u00bbcenter\u00bb title_text_color=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_heading][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyIn19@\u00bb button_text=\u00bbPide una demo gratuita\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.27.5″ _dynamic_attributes=\u00bbbutton_url\u00bb _module_preset=\u00bb952a9cdf-d8f2-4e4c-8c5c-295148286a10″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

DATUR se basa en el an\u00e1lisis de m\u00e1s de 10,7 millones de registros de telefon\u00eda m\u00f3vil recopilados durante los \u00faltimos 5 a\u00f1os en toda Espa\u00f1a. Estos datos, procesados \u200b\u200ba partir de fuentes oficiales como el INE, se transforman en informaci\u00f3n accionable, \u00e1gil y personalizada para ayudar a los gestores tur\u00edsticos a tomar decisiones m\u00e1s informadas. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-260735","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/smartdatur.com\/es\/wp-json\/wp\/v2\/pages\/260735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartdatur.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smartdatur.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smartdatur.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smartdatur.com\/es\/wp-json\/wp\/v2\/comments?post=260735"}],"version-history":[{"count":11,"href":"https:\/\/smartdatur.com\/es\/wp-json\/wp\/v2\/pages\/260735\/revisions"}],"predecessor-version":[{"id":260865,"href":"https:\/\/smartdatur.com\/es\/wp-json\/wp\/v2\/pages\/260735\/revisions\/260865"}],"wp:attachment":[{"href":"https:\/\/smartdatur.com\/es\/wp-json\/wp\/v2\/media?parent=260735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}